For entrepreneur turned venture capitalist Noah Lichtenstein, banks had always been stale, cold institutions where his money sat until he needed it. When he moved to First Republic, he was delighted to be treated as an individual. He had no complicated banking needs until he lost his wallet, including his ATM card, on a trip abroad. After one quick call to his personal banker, a replacement ATM card was on its way to Spain. It was then that he realized the power of strong client service. Noah’s business is founded on relationships and a reputation for being helpful. With First Republic, he has found a bank that mirrors his own values.