Keith Kitani is the Founder and CEO of GuideSpark, Inc., a business which transforms how organizations communicate and engage with their employees by creating customized video and mobile experiences and measuring employee engagement. GuideSpark has been in operation for six years, serves over 30 industries and more than 1 million employees across every stage of their employment life cycle - from onboarding to benefits, and compensation.
How has business changed since you first started?
The biggest change has been the tremendous growth we’ve had in the last two years (going from 20 to 200 employees). While that growth has been great for the business, it has introduced entirely new challenges around systems, processes and organizational development that I never had to worry about in the early days.
Biggest challenge as a business founder?
Learning while doing.
Most proud of?
Not giving up during the recession. GuideSpark struggled for several years during the recession and things looked very bleak at times, but we were able to persevere and we pivoted the business into what appears to be great business opportunity.
What's your definition of success?
Building a business that I can be proud of – where we help solve real customer problems, have a culture such that our employees enjoy coming to work, and provide a good return to our investors.
If you weren't running your own business, what would you be doing?
Helping other business founders and coaching basketball.
For more insights from Keith and others, read our piece on Small Business Leaders Share Advice